Whether you provide customer service or contract with a vendor to do it, remember who you contract the work out to (i.e., third party vendor), and what they do or don’t do (good and bad) reflects back on you as the business owner — your products and/or services and your reputation. “. . . just having satisfied customers isn’t good enough anymore. You don’t own those customers. They’re just parked on your doorstep and will be glad to move along when they find something better